SLOE was founded in June 2012 by Antonia Siegmund and Matthias Last. With an eye for timeless functionality, the label believes in the sustainability of casual sensuality, urban grace, and high-end materials in an otherwise transient and superficial fashion landscape. The meticulous craftsmanship of small-scale European manufacturers supports the steady bi-yearly expansion of SLOE’s permanent staple piece collection, as well as seasonal limited edition apparel and accessories. At once elegant and understated, SLOE stands for strength and conviction in the perseverance of simplicity, durability, and contemporary edge. SLOE products are available online or at select retail locations.